Briggo - a new experience of coffee

 What makes people go out of their way and wait in line for their coffee? Likely discerning tastes, and a sense that they will be getting their drink of choice the way they like it.

Briggo and fuseproject partnered on the idea of a new experience of coffee – one that is highly convenient by allowing users to order remotely and pick-up quickly, but also one that is highly customized to a person’s taste preferences. This breakthrough is the brainchild of technologist Charles Studor, who has been focused on an automatic and convenient way to deliver the best artisan coffees.

Technology plays an important role in Briggo’s ability to deliver a customer’s favorite coffee drink in a repeatable, high quality, no compromise experience. At the same time, it is important for the design to turn Briggo into a destination rather than a thing. The designers named it Coffee Haus and designed it to look, smell, and feel like a coffee shop. They designed the Digital Experience so that it spans the web, smart phone app, and kiosk, and all are functionally and visually connected to the industrial design of the 4 x 12 x 8 Coffee Haus.

The digital touch points: web, app, and kiosk are optimized for individual platforms, and the experience is designed so you can quickly build your beverage – a literal experience of adding ingredients that allows users to choose exactly how they want their coffee. The system is also scalable and flexible so it works on many types of screens while remaining branded and recognizable. Compared to a traditional ordering experience, the Briggo app is easy and fast, with delivery of a cup as one arrives at the “haus” location. You can even schedule the exact time your coffee will be ready. Translation: no more lines! Once you have your coffee, you can provide feedback via the app or the web and keep adjusting your coffee until you get the perfect cup. Once the coffee is exactly how you like it, you can be sure that no matter which Coffee Haus you get it from, it will be exactly and perfectly how you like it, every time.

 

 

 

 

 

 

Info and images © fuseproject

Briggo - a new experience of coffee