The idea behind National Geographic’s Killing Kennedy campaign cannot be summed up better than in the words of Rama Allen, co-director of the 45 second video promo (posted below at the end of this post)
“We try to imagine what it must have been like within the moments surrounding JFK’s assassination. Those few ticking seconds where a nation’s twisting grasp on its place in the world flipped our collective insides like a sudden bend on a wooden roller-coaster. A few microseconds prior we were the well scrubbed center of the universe. A few microseconds later we had lost our anchor and were in a free-fall trying to make sense of it all, still cheering and smiling in a heartbeat of disbelief. We feel everything we know slipping through our fingers. We are weightless.”
You can read creative director Andy Baker’s blog about this same shoot in his great new insightful post on “The Client Blog.” I could blabber on and on about this production, but it’s summed up in this great behind the scenes featurette shot by my friend Mr. Cale Glendening below.
Below is the final “Bullet” spot by Variable, complete with an ominous voice-over by actor Will Rothhaar.
Article via Joey L. (click fore more)
Killing Kennedy Photoshoot & Behind the Scenes Video
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