London-based photographer Atton Conrad has applied the light painting technique to his fashion and commercial commissions, for 125 Magazine using electroluminescent wire. By varying his movements—from long flowing strokes to short brushes—he is able to create a diverse mix of styles that seem to be made of an impossibly light fabric. And recently, he created an ad for Belvedere Vodka, where he “weaved” a show-stopping turquoise gown with light.
Images © Atton Conrad
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Atton Conrad Light Dresses
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