joi, 24 iulie 2014

Beats by Dre HQ by Bestor Architecture

Beats Electronics was established in 2006 by legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine. Beats Electronics provides a premium sound experience at every touch point of the consumer’s life from high-quality headphones to sound systems. The company’s pioneering mission is to provide a superior end-to-end music experience – with headphones, devices and services. The company has grown rapidly and needed more than a traditional office to accommodate their innovative research, design, and development, they needed a campus where all of these parts are connected and integrated.

Bestor Architecture is designing the adaptive reuse of  a three-building campus for the company, which is based in Culver City, CA. Building A is the ”mothership” and home to sales, marketing, finance, and administration. It is the logistics heart of the company. Building B is connected to A and is the social hub and home to the mixing studio, café, gym, and swing space. Building C houses the product development and engineering as well as a cutting edge, highly technical acoustical testing lab.








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Beats by Dre HQ by Bestor Architecture

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