luni, 17 iunie 2013

EK THONGPRASERT Ethnic Collection


If you’ve never heard of Ek Thongrasert, the first time you glance at Ethnic, you don’t know if it’s about the photography or the jewelry. Because the lookbook pictures are just as eye-catching as the vividly-coloured accessories. And they contrast and complement each other so well, that it’s thanks to them that Ek Thongrasert is a special brand.



Here’s how the creators explain the concept behind the collection: “What did an ethnic jewelry that lies in an atique Asian shop, mean to you? An old, out of date, boring piece of jewelry or just another piece of jewelry added to your collection.


The essence of this collection is to try to find a way to swift the perception of the ethnical jewelry as mentioned above into more new, modern, funky, and approachable.


The solution is to transform its original visual element into more graphical form in both shape and color. The geometric multi facet unit is based on brass coated with color in 5 different shades and on top of facet is a piece of matt leather or horse skin in various shades of colors.”



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 


About Ek Thongprasert



The essence of Ek Thongprasert’s design philosophy is a strong approach towards the conceptual aspect; each collection is a complex combination of thoughts, design elements, which come from deep analysis into a concept. A result is a collection with pure uniqueness and originality. Each silhouette tells a different message through detail, color, shape and cutting, which together come to form a whole complete story.


The brand was founded on the collaboration between fashion designer (Ek Thongprasert) and jewelry designer (Noon Passama S.). They met each other during their first degree in Chulalongkorn University, one of the most prestigious universities in Thailand back in 2000. After Ek Thongprasert finished his first degree in architecture, he immediately joined one of the most famous fashion schools, The Royal Academy of Fine Arts in Antwerp. As for Passama Sanpatchayapong, after she graduated with a degree in industrial design, she worked for a few years as a product designer in Bangkok and after that she decided to join Gerrit Rietveld Academie, one of the most famous contemporary jewelry schools, in Amsterdam.

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