marți, 21 mai 2013

Swedish House Mafia Goes Its Separate Ways in New Volvo Campaign

creativity-online : This music video created by Volvo for Swedish dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded in March after five years together, so Volvo, and its agency Forsman & Bodenfors, approached them about making a film in which the trio are seen going their separate ways in the brand’s new XC60 cross-country vehicles.

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